Despite the common misconception, a good brand requires more than a cool logo. As the name would suggest, branding is a process, which comprises many stages – from strategic planning to awareness raising campaigns.
The process of picking the right typeface is truly mazy – too many options, too little clues. Yes, the web is overfilled with tips, rules and guidelines on the topic, but they seem to be aimed at calligraphy geeks. No explanations – just an endless list of possible matches. Continue reading Help! I need to choose a font
Even in today’s digital age, print marketing still stays afloat. Each day we deal with dozens of flyers, catalogues and business cards made of good old paper. The problem is that most of these items fail to catch the eye before being thrown to a bin. Why? Because they look just like any other print: plain, dim and square. Continue reading 3 ways to make your print stand out