In business, they talk about branding all the time. You ought to have a style to differ from others, and that style is mainly represented by a logo. It is a showcase demonstrated to the prospective customers, a face turned to them. Continue reading How to tell good logos from bad ones
For advertisers, the best kind of marketing in any form features innovation, doing things differently, and being part of the latest hot trend. A well-made or timely advert can make a lasting impression or in some instances become a cultural reference point for years to come. Continue reading Online advertising: an opportunity to do things differently
While fashionistas are cutting logos off their designer clothes, non-fashion brands keep using promotional wears. All those hats, T-shirts and jackets emblazoned with the names of sport teams, political candidates and various companies seem to be everywhere you look. Continue reading Branded apparel: do you need one?