Here’s a simple fact: you cannot sell anything to a person, if you don’t know whom you are dealing with. And the more information you have, the higher the chance to “hook” a client. It’s no brainer, is it? Continue reading Web Analytics: What Would I Get of It
“My friends and competitors are successfully selling through their Instagram accounts. I wouldn’t mind doing the same, since my business is no less “photogenic”. The problem is I don’t know how to approach this channel… All those apps and hashtags… Can you sort it all out for me?” Continue reading How to sell on instagram
This paradox is familiar to almost all business owners. You have a cool-looking website equipped with the hottest bells and whistles, but its conversions are few, if any. Continue reading What’s wrong with my website?
You’ve heard it all before. Mobile is important. Smartphones rule the world. Blah, blah, blah. But why waste time on mobile-optimization, if your desktop website works perfectly fine and has decent ranking results? Continue reading Mobilization: An Option or A Must?
The world is changing so quickly that you’ve got to run for dear life just to stay afloat. The only way to win this race is to saddle up the newest trends before they become mainstream. Continue reading Trend Watch: What’s New In Digital And Beyond
You run a business. It has an top notch website, which brings in lots of clients. What else might one wish for? And yet, you realize there is potential for something greater, since your products or services may be of interest to people from other countries. Continue reading Website Localization: How To Get It Right
That’s a good question. And the answer is not as obvious as it seems. According to a recent survey performed by Clutch, 46% of small businesses do not have a corporate website. If so many companies refuse to bother themselves with online presence, why should you? Continue reading Do I Really Need A Website?
We are pleased to get constant feedback from our readers and prospective clients. To make the interaction more effective, “The Loupe” is starting a new blog series – “Fast Q&A”. Continue reading Fast Q&A: Premiere
Our clients often ask: what is better – a Facebook page or a website? In general, these two differ like second hand and brand new clothes. Facebook is a platform, where people post and discuss content produced by other sources, which lowers its ranking results, since search engines favor original texts. Put simply, Google considers Facebook content unworthy, non-professional and unreliable. Continue reading Facebook vs Website: which is better?
In business, they talk about branding all the time. You ought to have a style to differ from others, and that style is mainly represented by a logo. It is a showcase demonstrated to the prospective customers, a face turned to them. Continue reading How to tell good logos from bad ones