Graphic design for charity

Our annual poster for Stëmm vun der Strooss, a non-profit association that helps people in need. The image draws attention to the problem of homelessness.

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The poster reminds that even in wealthy countries like Luxembourg there are people who spend harsh winter nights on park benches. It is a powerful message, especially for a snowy street lightbox.

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Not only does the poster show the vulnerability of the homeless in winter, but it also calls to action. The placard encourages viewers to make a donation by scanning a QR-code on the spot.

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Designed for print, the poster utilizes the power of a massively successful form of marketing for nonprofits. It has raised awareness about the organization and funding for the homeless.