How to tell good logos from bad ones

In business, they talk about branding all the time. You ought to have a style to differ from others, and that style is mainly represented by a logo. It is a showcase demonstrated to the prospective customers, a face turned to them. Continue reading How to tell good logos from bad ones

Online advertising: an opportunity to do things differently

Advertising Spaces

For advertisers, the best kind of marketing in any form features innovation, doing things differently, and being part of the latest hot trend. A well-made or timely advert can make a lasting impression or in some instances become a cultural reference point for years to come. Continue reading Online advertising: an opportunity to do things differently

Branded apparel: do you need one?

While fashionistas are cutting logos off their designer clothes, non-fashion brands keep using promotional wears. All those hats, T-shirts and jackets emblazoned with the names of sport teams, political candidates and various companies seem to be everywhere you look. Continue reading Branded apparel: do you need one?