User generated content: how influencers are being influenced

Commercial advertisement seems to be falling out of fashion these days. Everybody blames it all on millennials who don’t trust the praises big brands sing to themselves. Today’s phone-tapping cynics often ignore the product info got via TV, radio or newspapers, relying on peer reviews and social networks instead. Continue reading User generated content: how influencers are being influenced

How to sell on instagram

“My friends and competitors are successfully selling through their Instagram accounts. I wouldn’t mind doing the same, since my business is no less “photogenic”. The problem is I don’t know how to approach this channel… All those apps and hashtags… Can you sort it all out for me?” Continue reading How to sell on instagram