Commercial advertisement seems to be falling out of fashion these days. Everybody blames it all on millennials who don’t trust the praises big brands sing to themselves. Today’s phone-tapping cynics often ignore the product info got via TV, radio or newspapers, relying on peer reviews and social networks instead. Continue reading User generated content: how influencers are being influenced
99% of users are irritated by personalized adverts shown at inappropriate times. That’s why many companies no longer consider ad targeting to be a magic wand, like they used to do just some years ago. Continue reading Ad targeting: not a panacea?
Here’s a simple fact: you cannot sell anything to a person, if you don’t know whom you are dealing with. And the more information you have, the higher the chance to “hook” a client. It’s no brainer, is it? Continue reading Web Analytics: What Would I Get of It
“My friends and competitors are successfully selling through their Instagram accounts. I wouldn’t mind doing the same, since my business is no less “photogenic”. The problem is I don’t know how to approach this channel… All those apps and hashtags… Can you sort it all out for me?” Continue reading How to sell on instagram
This paradox is familiar to almost all business owners. You have a cool-looking website equipped with the hottest bells and whistles, but its conversions are few, if any. Continue reading What’s wrong with my website?