How to sell on instagram

“My friends and competitors are successfully selling through their Instagram accounts. I wouldn’t mind doing the same, since my business is no less “photogenic”. The problem is I don’t know how to approach this channel… All those apps and hashtags… Can you sort it all out for me?” Continue reading How to sell on instagram

Mobile version for a website: an option or a must?

You’ve heard it all before. Mobile is important. Smartphones rule the world. Blah, blah, blah. But why waste time on mobile-optimization, if your desktop website works perfectly fine and has decent ranking results? Continue reading Mobile version for a website: an option or a must?

Website Localization: How To Get It Right

You run a business. It has an top notch website, which brings in lots of clients. What else might one wish for? And yet, you realize there is potential for something greater, since your products or services may be of interest to people from other countries. Continue reading Website Localization: How To Get It Right

Facebook vs Website: which is better?

Our clients often ask: what is better – a Facebook page or a website? In general, these two differ like second hand and brand new clothes. Facebook is a platform, where people post and discuss content produced by other sources, which lowers its ranking results, since search engines favor original texts. Put simply, Google considers Facebook content unworthy, non-professional and unreliable. Continue reading Facebook vs Website: which is better?

How to tell good logos from bad ones

In business, they talk about branding all the time. You ought to have a style to differ from others, and that style is mainly represented by a logo. It is a showcase demonstrated to the prospective customers, a face turned to them. Continue reading How to tell good logos from bad ones