For advertisers, the best kind of marketing in any form features innovation, doing things differently, and being part of the latest hot trend. A well-made or timely advert can make a lasting impression or in some instances become a cultural reference point for years to come. Continue reading Online advertising: an opportunity to do things differently
While fashionistas are cutting logos off their designer clothes, non-fashion brands keep using promotional wears. All those hats, T-shirts and jackets emblazoned with the names of sport teams, political candidates and various companies seem to be everywhere you look. Continue reading Branded apparel: do you need one?
Despite the common misconception, a good brand requires more than a cool logo. As the name would suggest, branding is a process, which comprises many stages – from strategic planning to awareness raising campaigns.
Continue reading Why branding matters
The process of picking the right typeface is truly mazy – too many options, too little clues. Yes, the web is overfilled with tips, rules and guidelines on the topic, but they seem to be aimed at calligraphy geeks. No explanations – just an endless list of possible matches. Continue reading Help! I need to choose a font
Even in today’s digital age, print marketing still stays afloat. Each day we deal with dozens of flyers, catalogues and business cards made of good old paper. The problem is that most of these items fail to catch the eye before being thrown to a bin. Why? Because they look just like any other print: plain, dim and square. Continue reading 3 ways to make your print stand out
There is a whole bunch of open resources allowing anyone to create a website without paying a single cent.
Such services are called website builders. They provide users with chargeless hosting and domain support. Another important option is a universal editor with an intuitive interface acting on “drag-and-drop” principle.
Continue reading Website for free: yes or no?
The profession of a computer programmer is often perceived as a man’s. For this reason it is even more interesting that the first program developer in history was a woman: Ada Lovelace. Continue reading Who was the first developer?
The abbreviation CMS stands for Content Management System (or in some sources – Content Management Software). In fact, it is a computer program designed to place and edit different kinds of web content. The emergence of CMS was a revolution that allowed users to create sites without having any special knowledge or skills. Continue reading Which CMS is better for my website
A few weeks ago, Google started a radical campaign encouraging websites to change the HTTP protocol to HTTPS. Right now, the company is notifying owners of the need to switch the protocol. Continue reading Help! Is my website secure?
Do you remember a time without Internet? When Google wasn’t a verb yet, Amazon was little more than an online bookstore, and it was a novelty to book a holiday with Expedia or even to check bank statements online?
Continue reading Evolution of web design trends since the turn of the century