We all live in an incredibly interesting time - the era of digital marketing. Due to digital marketing we can now reach out to the clients in a different and completely new dimension - the Internet. Continue reading
It is a common belief that branding is highly important to marketers, consumers, and society-at-large. But several years ago there arose a movement stating that branding is actually not ethical. Continue reading
So you have decided your business needs a new website. But how should it be created: from a premade template, through customization or from scratch? This article offers an unbiased look at the pros and cons of each type of website that might help you in making your choice.
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A lot of brands large and small dream of having a mobile application. Continue reading
Companies and buyers interact through various channels, which include news, advertising, social media and consumer sentiment. Continue reading
Most business owners would agree that collecting customer reviews is important. But the benefits they usually mention (affecting strategy, improving communications) refer to marketing, rather than customer feedback itself. Therefore, we have decided to scratch the surface of the subject. Continue reading
“Get hundreds of variants and pay only for the one you like”. Such and similar slogans use platforms where you can post a task and invite designers to work on it for free. Only the winning design gets a cash prize. Continue reading
The world has reached the point where a no name with better peer reviews can compete with a top brand in almost any industry. Does this mean branding is not a thing anymore? Continue reading
The holiday is in its full play, and major brands are bombarding us with another portion of Christmas-themed commercials. While most of those will soon be forgotten, some might get on the list of Cannes Lions International Festival of Creativity to become legends. Continue reading
Why do people really use Facebook? What makes them quit or stay? Why do the majority of users never dare to flee? The questions many users and social media marketing specialists have been asking are now answered by scientists. Read more in our brief guide on the latest research news about Facebook. Continue reading
Everybody keeps talking about social media success stories. Well, if other brands make fortunes on likes, shares and comments, so can you. Right? Continue reading
We are used to thinking that what customers like mostly depends on what other customers like. In other words, popular products are supposedly “better” than less successful ones, no matter the quality. Continue reading