Though commonly associated with video gaming, virtual reality (VR), alongside augmented reality (AR), holds immense potential to change marketing regardless of the industry. According to a recent Greenlight VR report, 53% of consumers would buy from any business applying this tech. It is a telling argument, isn’t it?
No secret here: the best way to keep the audience engaged is through narrative. Our brain rates stories over anything else.
People love funny commercials. Done properly, humorous adverts soon become viral, which multiplies brand recognition. However, client entertaining is no easier than pitching. One unwary move might take you on a sticky ground, since there is a thin line between hilarious and obnoxious.
How do people spend their money? Or – to be more specific – how do they buy? Is it always a self-reliant decision? Not at all, says Richard Thaler, the newest Nobel Prize winner for economics.
Commercial advertisement seems to be falling out of fashion these days. Everybody blames it all on millennials who don’t trust the praises big brands sing to themselves.
99% of users are irritated by personalized adverts shown at inappropriate times. That’s why many companies no longer consider targeted advertising to be the magic wand it was just a few years ago.
The world is changing so quickly that you’ve got to run for dear life just to stay afloat. The only way to win this race is to follow closely the newest trends.
Read on to discover digital tendencies that might upgrade any business in the nearest future.