Though commonly associated with video gaming, virtual reality (VR), alongside augmented reality (AR), holds immense potential to change marketing regardless of the industry. According to a recent Greenlight VR report, 53% of consumers would buy from any business applying this tech. It is a telling argument, isn’t it? Continue reading
Though commonly associated with video gaming, virtual reality (VR), alongside augmented reality (AR), holds immense potential to change marketing regardless of the industry. According to a recent Greenlight VR report, 53% of consumers would buy from any business applying this tech. It is a telling argument, isn’t it? Continue reading
The world has reached the point where a no name with better peer reviews can compete with a top brand in almost any industry. Does this mean branding is not a thing anymore? The latest researches suggest you should not jump to such bold conclusions. Continue reading
The holiday is in its full play, and major brands are bombarding us with another portion of Christmas-themed commercials. While most of those will soon be forgotten, some might get on the list of Cannes Lions International Festival of Creativity to become legends. Continue reading
Why do people really use Facebook? What makes them quit or stay? Why do the majority of users never dare to flee? The questions many users and social media marketing specialists have been asking are now answered by scientists. Read more in our brief guide on the latest research news about Facebook. Continue reading
Though there is plenty of information on the topic on the Internet, it is still hard to give an answer to this seemingly banal and easy question “what good web design is”. Basically for different professionals “good web design” means different things. Continue reading
Everybody keeps talking about social media success stories. Well, if other brands make fortunes on likes, shares and comments, so can you. Right? Continue reading
We are used to thinking that what customers like mostly depends on what other customers like. In other words, popular products are supposedly “better” than less successful ones, no matter the quality. However, the reality might be a bit more emboldening. Continue reading
Fines of up to €20 million will be imposed on businesses if they will not be able to comply with the new General Data Protection Regulation or GDPR. Continue reading
Do you feel like your offer is worth more sign-ups and entries? Try to change the way you are presenting it. In this case study, we will show you how an international roaming “lowcoster” increased the number of online purchases by engaging with customers in their language. Continue reading
People used to make fun of chatbots for their dumb answers and lack of logic or reasoning. It was easy to reproach them for their lack of intelligence. Continue reading
No secret here: the best way to keep the audience engaged is through narrative. Our brain rates stories over anything else. That’s why it is so hard to resist marathon-viewing or binge-reading if you are intrigued by the plot. Continue reading
People love funny commercials. Done properly, humorous adverts soon become viral, which multiplies brand recognition. However, client entertaining is no easier than pitching. Continue reading