Our annual poster for Stëmm vun der Strooss, a non-profit association that helps people in need. The image draws attention to the problem of homelessness.
The poster reminds that even in wealthy countries like Luxembourg there are people who spend harsh winter nights on park benches. It is a powerful message, especially for a snowy street lightbox.
Not only does the poster show the vulnerability of the homeless in winter, but it also calls to action. The placard encourages viewers to make a donation by scanning a QR-code on the spot.
Designed for print, the poster utilizes the power of a massively successful form of marketing for nonprofits. It has raised awareness about the organization and funding for the homeless.