Tetyana Karpenko-Duebbers Articles about new technologies and multilingual communication by Tetyana Karpenko-Duebbers - expert on computer mediated interactions and CEO of The Loupe.

This article will give you an answer to the question of when the website of a company is a hidden asset, when it is an asset only on paper, and in which cases a website can gain or lose in value.
Are you doing something for Diversity day in Luxembourg? Have you thought about what you are going to tell people about these actions?
 Google’s search algorithm changes constantly – about 600 a year, sometimes several times a day. Most of these changes are minor, but some can seriously affect your rankings.
1. I spent a lot of time on a website of one of the big international courier services trying to figure out how to get necessary information. Their website showed me automatically version in... Dutch (I live in Luxembourg) and there was no possibility to switch languages.
Fines of up to €20 million will be imposed on businesses if they will not be able to comply with the new General Data Protection Regulation or GDPR.
People used to make fun of chatbots for their dumb answers and lack of logic or reasoning. It was easy to reproach them for their lack of intelligence.
Let’s be honest - while surfing the web we are all more candid. In front of the screen - being one to one with it - we are stripped from the conventions of society. We may write letters and converse publicly in a language(s) that is more prestigious. But once left alone with a search engine only one thing matters - convenience. One to one with Google we use the language with which we are more at ease just because nobody will judge us.