It is a common belief that branding is highly important to marketers, consumers, and society-at-large. But several years ago there arose a movement stating that branding is actually not ethical.
Companies and buyers interact through various channels, which include news, advertising, social media and consumer sentiment.
Though commonly associated with video gaming, virtual reality (VR), alongside augmented reality (AR), holds immense potential to change marketing regardless of the industry. According to a recent Greenlight VR report, 53% of consumers would buy from any business applying this tech. It is a telling argument, isn’t it?
The world has reached the point where a no name with better peer reviews can compete with a top brand in almost any industry. Does this mean branding is not a thing anymore?
The holiday is in its full play, and major brands are bombarding us with another portion of Christmas-themed commercials. While most of those will soon be forgotten, some might get on the list of Cannes Lions International Festival of Creativity to become legends.
We are used to thinking that what customers like mostly depends on what other customers like. In other words, popular products are supposedly “better” than less successful ones, no matter the quality.
No secret here: the best way to keep the audience engaged is through narrative. Our brain rates stories over anything else.
People love funny commercials. Done properly, humorous adverts soon become viral, which multiplies brand recognition. However, client entertaining is no easier than pitching. One unwary move might take you on a sticky ground, since there is a thin line between hilarious and obnoxious.
How do people spend their money? Or – to be more specific – how do they buy? Is it always a self-reliant decision? Not at all, says Richard Thaler, the newest Nobel Prize winner for economics.
There is no better place to experiment with paid advertising than social networks. Where else can you quickly promote a startup at minimal cost? Plus, some platforms allow brands to decide whether their ideas are worth investing in. One such media is Facebook.
99% of users are irritated by personalized adverts shown at inappropriate times. That’s why many companies no longer consider targeted advertising to be the magic wand it was just a few years ago.
For advertisers, the best kind of marketing in any form features innovation, doing things differently, and being part of the latest hot trend. A well-made or timely advert can make a lasting impression or in some instances become a cultural reference point for years to come.