Companies and buyers interact through various channels, which include news, advertising, social media and consumer sentiment.
Most business owners would agree that collecting customer reviews is important. But the benefits they usually mention (affecting strategy, improving communications) refer to marketing, rather than customer feedback itself. Therefore, we have decided to scratch the surface of the subject.
Why do people really use Facebook? What makes them quit or stay? Why do the majority of users never dare to flee? The questions many users and social media marketing specialists have been asking are now answered by scientists. Read more in our brief guide on the latest research news about Facebook.
Everybody keeps talking about social media success stories. Well, if other brands make fortunes on likes, shares and comments, so can you. Right?
We are used to thinking that what customers like mostly depends on what other customers like. In other words, popular products are supposedly “better” than less successful ones, no matter the quality.
Fines of up to €20 million will be imposed on businesses if they will not be able to comply with the new General Data Protection Regulation or GDPR.
There is no better place to experiment with paid advertising than social networks. Where else can you quickly promote a startup at minimal cost? Plus, some platforms allow brands to decide whether their ideas are worth investing in. One such media is Facebook.
Everybody agrees that promotion through social networks is not an option but a total must. But how to make the most of it? How to make all efforts count? There is a simple tool.   Unravelling the Sales Funnel  
Commercial advertisement seems to be falling out of fashion these days. Everybody blames it all on millennials who don’t trust the praises big brands sing to themselves.
99% of users are irritated by personalized adverts shown at inappropriate times. That’s why many companies no longer consider targeted advertising to be the magic wand it was just a few years ago.
“My friends and competitors are successfully selling through their Instagram accounts. I wouldn’t mind doing the same, since my business is no less "photogenic". The problem is I don’t know how to approach this channel...
Our clients often ask: what is better - a Facebook page or a website? In general, these two differ like second hand and brand new clothes.