This article will give you an answer to the question of when the website of a company is a hidden asset, when it is an asset only on paper, and in which cases a website can gain or lose in value.
Set up in the restored manor where the famed French author spent several months of his exile in 1871, Victor Hugo House Literary Museum in Vianden exhibits the letters, drawings, manuscripts, and personal possessions of the legendary poet and novelist.
It is a common belief that branding is highly important to marketers, consumers, and society-at-large. But several years ago there arose a movement stating that branding is actually not ethical.
The world has reached the point where a no name with better peer reviews can compete with a top brand in almost any industry. Does this mean branding is not a thing anymore?
The holiday is in its full play, and major brands are bombarding us with another portion of Christmas-themed commercials. While most of those will soon be forgotten, some might get on the list of Cannes Lions International Festival of Creativity to become legends.
We are used to thinking that what customers like mostly depends on what other customers like. In other words, popular products are supposedly “better” than less successful ones, no matter the quality.
People used to make fun of chatbots for their dumb answers and lack of logic or reasoning. It was easy to reproach them for their lack of intelligence.
No secret here: the best way to keep the audience engaged is through narrative. Our brain rates stories over anything else.
99% of users are irritated by personalized adverts shown at inappropriate times. That’s why many companies no longer consider targeted advertising to be the magic wand it was just a few years ago.
The world is changing so quickly that you’ve got to run for dear life just to stay afloat. The only way to win this race is to follow closely the newest trends. Read on to discover digital tendencies that might upgrade any business in the nearest future.
In business, they talk about branding all the time. You ought to have a style to differ from others, and that style is mainly represented by a logo. It is a showcase demonstrated to the prospective customers, a face turned to them.
For advertisers, the best kind of marketing in any form features innovation, doing things differently, and being part of the latest hot trend. A well-made or timely advert can make a lasting impression or in some instances become a cultural reference point for years to come.