While fashionistas are cutting logos off their designer clothes, non-fashion brands keep using promotional wears. All those hats, T-shirts and jackets emblazoned with the names of sport teams, political candidates and various companies seem to be everywhere you look.
Despite the common belief, good company branding requires more than a cool logo. As the name would suggest, branding is a complex process. But you should not forget what it is all about.
The process of picking the right typeface is truly mazy – too many options, too little clues. Yes, the web is overfilled with tips, rules and guidelines on the topic, but they seem to be aimed at calligraphy geeks. No explanations – just an endless list of possible matches.
Even in today’s digital age, print marketing still stays afloat. Each day we deal with dozens of flyers, catalogues and business cards made of good old paper. The problem is that most of these items fail to catch the eye before being thrown to a bin. Why?
Facebook novelty for businesses - Facebook Messenger Chatbots interested me from two perspectives. As an owner of a web development company, I wanted to know which tools Facebook provides for developers.
Tetyana Karpenko interviews Svistlana Höhn, who has a PHD degree in computer science and works on creating chatbots.
Tetyana Karpenko interviews Sviatlana Höhn, who has a PHD degree in computer science and works on creating chatbots.
Tetyana Karpenko interviews Sviatlana Höhn, who has a PHD degree in computer science now works for the Luxembourg Institute of Science and Technology.