No secret here: the best way to keep the audience engaged is through narrative. Our brain rates stories over anything else.
People love funny commercials. Done properly, humorous adverts soon become viral, which multiplies brand recognition. However, client entertaining is no easier than pitching. One unwary move might take you on a sticky ground, since there is a thin line between hilarious and obnoxious.
How do people spend their money? Or – to be more specific – how do they buy? Is it always a self-reliant decision? Not at all, says Richard Thaler, the newest Nobel Prize winner for economics.
There is no better place to experiment with paid advertising than social networks. Where else can you quickly promote a startup at minimal cost? Plus, some platforms allow brands to decide whether their ideas are worth investing in. One such media is Facebook.
Everybody agrees that promotion through social networks is not an option but a total must. But how to make the most of it? How to make all efforts count? There is a simple tool.   Unravelling the Sales Funnel  
Commercial advertisement seems to be falling out of fashion these days. Everybody blames it all on millennials who don’t trust the praises big brands sing to themselves.
99% of users are irritated by personalized adverts shown at inappropriate times. That’s why many companies no longer consider targeted advertising to be the magic wand it was just a few years ago.
Here’s a simple fact: you cannot sell anything to a person, if you don’t know whom you are dealing with. And the more information you have, the higher the chance to “hook” a client.
For advertisers, the best kind of marketing in any form features innovation, doing things differently, and being part of the latest hot trend. A well-made or timely advert can make a lasting impression or in some instances become a cultural reference point for years to come.
While fashionistas are cutting logos off their designer clothes, non-fashion brands keep using promotional wears. All those hats, T-shirts and jackets emblazoned with the names of sport teams, political candidates and various companies seem to be everywhere you look.
Despite the common belief, good company branding requires more than a cool logo. As the name would suggest, branding is a complex process.  But you should not forget what it is all about.
Even in today’s digital age, print marketing still stays afloat. Each day we deal with dozens of flyers, catalogues and business cards made of good old paper. The problem is that most of these items fail to catch the eye before being thrown to a bin. Why?