There is no better place to experiment with paid advertising than social networks. Where else can you quickly promote a startup at minimal cost? Plus, some platforms allow brands to decide whether their ideas are worth investing in. One such media is Facebook.
It offers the widest range of advert options one might need to promote a business. Should you consider using them? Yes! And here’s why.
#1. Efficiency
Facebook grants you direct access to the target audience. Let's say, a company is selling ultra-modern leatherette shoes or vegan (aka “cruelty-free”) cosmetics. Facebook enables showing its ads only to female animal lovers aged between 22 and 40. You can segment the audience by location, languages spoken, interests and many other categories. It might even be narrowed to a dozen of influencers. Therefore, your ad will surely hit the target.
#2. Utility
With Facebook tools, you can go further than promotion. Use the ads manager to monitor your campaign. A few clicks will take you to a dashboard with a detailed information on its performance. From here, one can see the number of people who have viewed the advert. The tool also shows its conversion rate. In 3-4 days, you will get enough data to work out the marketing strategy, if your startup turns out to be in demand.
#3. Economy
Are you on a tight budget? Don’t worry – Facebook won’t ruin it. Prices run the gamut, however, on average, clicks cost up to €1 each (depending on the audience you are targeting). Payment is either per click or per 1,000 views. You can set a daily budget or a total sum the company’s ready to spend. Facebook will make sure the costs don’t exceed your max.
#4. Variability
You are in charge of your adverts. Send users to events, places, accounts or websites. Gather likes, promote posts or drive traffic. Display ads continuously or periodically. Pay with your credit card, PayPal or Facebook coupon. No pressure. In addition, all campaigns are editable. You can change any text, bid or target category in order to keep an advert from underperforming.
#5. Simplicity
Setting up a killer Facebook campaign is a piece of cake, if you know how to deal with social media. It is all about compelling content shown at appropriate times. So, just write a cool text, add a stunning picture and set a smart schedule via your Facebook account. Do it yourself or contact “The Loupe” to design a professional advert that would go viral. Facebook will take care of the rest.
Ergo…
Facebook advertising has many advantages. It is less expensive but more productive than traditional ways of promotion, especially for new products and services, as Facebook shows whether they are requested by prospective customers. Hence, if you are interested in boosting your brand awareness, which would increase sales, embrace another side of FB. Got any questions? We’ll be glad to answer them by any means. Feel free to ask.