ven 15/09/2017 - 06:42
admin
Marketing and advertising
Here’s a simple fact: you cannot sell anything to a person, if you don’t know whom you are dealing with. And the more information you have, the higher the chance to “hook” a client. It’s no brainer, is it? For that reason, business owners fall back on various analytical tools in hopes of getting to know their potential customers. There is a large quantity of such instruments, but most websites use one or each of the following:
  • Google Analytics – offers a wide range of handy functions, such as ecommerce tracking, social and SEO reports, AdWords, measuring the return on investment of search traffic and marketing campaigns, et cetera;
  • Bitly – the built in “Analytics” framework calculates the number of clicks, shares and saves from each Bitlink (a short URL) for a set time period;
  • internal counters – gather demographic data and other important information on specific platforms.
What Do They Show?
  • The origins of your traffic.
  • The age range and gender identification of the visitors.
  • Their countries of residence.
  • Types of devices used to load the site.
  • The keywords that lead to it.
  • The length of time spent on each page.
  • The most popular texts and videos.
  • The best time to post content.
And we have only named a few. With all the data, which can be received through analytical tools, you are empowered to make a series of vital decisions, for example:
  • How to spend your advertising budget?
  • Which channels and/or activities will send more leads to your website?
  • What kind of content should be added to it?
  • Which social network might result in higher conversions?
  • How to make the website more usable and easy to navigate?
  • Which advertising channel should you focus on?
  • And many, many more.
However… There is no magic wand. Don’t expect web analytics to provide you with ready-made solutions. Analytical tools are just tools, remember? To make them work, you need to ask the right questions by setting the correct settings and, which is even more difficult, accurately interpret the answers via a thorough analysis of the data. In fact, it parallels with aviation. An analytical tool is a sort of an aircraft dashboard with dozens of screens and indicators. They look simple, but it takes an experienced pilot to turn the numbers into valuable information. Without a professional analyst, your website won’t take wing, no matter what tool you choose. So start with looking for someone who knows how to ask and get answered. Here,in “The Loupe”, there are a couple of people who fit. Feel free to call. And have a safe flight! :)
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