We all live in an incredibly interesting time - the era of digital marketing. Due to digital marketing we can now reach out to the clients in a different and completely new dimension - the Internet.
It is a common belief that branding is highly important to marketers, consumers, and society-at-large. But several years ago there arose a movement stating that branding is actually not ethical.
 Google’s search algorithm changes constantly – about 600 a year, sometimes several times a day. Most of these changes are minor, but some can seriously affect your rankings.
 Companies and buyers interact through various channels, which include news, advertising, social media and consumer sentiment.
Most business owners would agree that collecting customer reviews is important. But the benefits they usually mention (affecting strategy, improving communications) refer to marketing, rather than customer feedback itself. Therefore, we have decided to scratch the surface of the subject.
The world has reached the point where a no name with better peer reviews can compete with a top brand in almost any industry. Does this mean branding is not a thing anymore?
Everybody keeps talking about social media success stories. Well, if other brands make fortunes on likes, shares and comments, so can you. Right?
We are used to thinking that what customers like mostly depends on what other customers like. In other words, popular products are supposedly “better” than less successful ones, no matter the quality.
No secret here: the best way to keep the audience engaged is through narrative. Our brain rates stories over anything else.
People love funny commercials. Done properly, humorous adverts soon become viral, which multiplies brand recognition. However, client entertaining is no easier than pitching. One unwary move might take you on a sticky ground, since there is a thin line between hilarious and obnoxious.
How do people spend their money? Or – to be more specific – how do they buy? Is it always a self-reliant decision? Not at all, says Richard Thaler, the newest Nobel Prize winner for economics.
Commercial advertisement seems to be falling out of fashion these days. Everybody blames it all on millennials who don’t trust the praises big brands sing to themselves.