We are pleased to get constant feedback from our readers and prospective clients. To make the interaction more effective, “The Loupe” is starting a new blog series – “Fast Q&A”.
Our clients often ask: what is better - a Facebook page or a website? In general, these two differ like second hand and brand new clothes.
In business, they talk about branding all the time. You ought to have a style to differ from others, and that style is mainly represented by a logo. It is a showcase demonstrated to the prospective customers, a face turned to them.
For advertisers, the best kind of marketing in any form features innovation, doing things differently, and being part of the latest hot trend. A well-made or timely advert can make a lasting impression or in some instances become a cultural reference point for years to come.
While fashionistas are cutting logos off their designer clothes, non-fashion brands keep using promotional wears. All those hats, T-shirts and jackets emblazoned with the names of sport teams, political candidates and various companies seem to be everywhere you look.
Despite the common belief, good company branding requires more than a cool logo. As the name would suggest, branding is a complex process. But you should not forget what it is all about.
The process of picking the right typeface is truly mazy – too many options, too little clues. Yes, the web is overfilled with tips, rules and guidelines on the topic, but they seem to be aimed at calligraphy geeks. No explanations – just an endless list of possible matches.
Even in today’s digital age, print marketing still stays afloat. Each day we deal with dozens of flyers, catalogues and business cards made of good old paper. The problem is that most of these items fail to catch the eye before being thrown to a bin. Why?
There is a whole bunch of open resources allowing anyone to create a website without paying a single cent.
The abbreviation CMS stands for Content Management System (or in some sources – Content Management Software). In fact, it is a computer program designed to place and edit different kinds of web content.
Let’s be honest - while surfing the web we are all more candid. In front of the screen - being one to one with it - we are stripped from the conventions of society. We may write letters and converse publicly in a language(s) that is more prestigious. But once left alone with a search engine only one thing matters - convenience. One to one with Google we use the language with which we are more at ease just because nobody will judge us.