We are used to thinking that what customers like mostly depends on what other customers like. In other words, popular products are supposedly “better” than less successful ones, no matter the quality. Continue reading
Fines of up to €20 million will be imposed on businesses if they will not be able to comply with the new General Data Protection Regulation or GDPR. Continue reading
Do you feel like your offer should be getting more sign-ups and entries? Think about changing the way you are presenting it. In this case study, we show you how an international roaming ‘low-coster’ increased the number of online purchases by engaging with customers in their language. Continue reading
People used to make fun of chatbots for their dumb answers and lack of logic or reasoning. It was easy to reproach them for their lack of intelligence. Continue reading
No secret here: the best way to keep the audience engaged is through narrative. Our brain rates stories over anything else. Continue reading
People love funny commercials. Done properly, humorous adverts soon become viral, which multiplies brand recognition. However, client entertaining is no easier than pitching. One unwary move might take you on a sticky ground, since there is a thin line between hilarious and obnoxious. Continue reading
How do people spend their money? Or – to be more specific – how do they buy? Is it always a self-reliant decision? Not at all, says Richard Thaler, the newest Nobel Prize winner for economics. Continue reading
There is no better place to experiment with paid advertising than social networks. Where else can you quickly promote a startup at minimal cost? Plus, some platforms allow brands to decide whether their ideas are worth investing in. One such media is Facebook. Continue reading
Everybody agrees that promotion through social networks is not an option but a total must. But how to make the most of it? How to make all efforts count? There is a simple tool.   Unravelling the Sales Funnel   Continue reading
Commercial advertisement seems to be falling out of fashion these days. Everybody blames it all on millennials who don’t trust the praises big brands sing to themselves. Continue reading
99% of users are irritated by personalized adverts shown at inappropriate times. That’s why many companies no longer consider targeted advertising to be the magic wand it was just a few years ago. Continue reading
Here’s a simple fact: you cannot sell anything to a person, if you don’t know whom you are dealing with. And the more information you have, the higher the chance to “hook” a client. Continue reading