Fines of up to €20 million will be imposed on businesses if they will not be able to comply with the new General Data Protection Regulation or GDPR. Almost every company will have to comply with this EU legislation entering into force on the 25th of May 2018, even if it has only offline activities. Continue reading GDPR: how a company can protect personal data and avoid €20 million fines?
Do you feel like your offer is worth more sign-ups and entries? Try to change the way you are presenting it. In this case study, we will show you how an international roaming “lowcoster” increased the number of online purchases by engaging with customers in their language. Continue reading How tez telecom boosted sales using UI/UX design
People used to make fun of chatbots for their dumb answers and lack of logic or reasoning. It was easy to reproach them for their lack of intelligence. In ‘pre-messenger’ time, we found them in a small window with a picture of a lady displaying a ‘how can I help you?’ sign, on a variety of websites. Continue reading Chatbot Here, Chatbot There: Understanding the Buzz
No secret here: the best way to keep the audience engaged is through narrative. Our brain rates stories over anything else. That’s why it is so hard to resist marathon-viewing or binge-reading if you are intrigued by the plot. Continue reading Storyselling? Brain scientists say yes
People love funny commercials. Done properly, humorous adverts soon become viral, which multiplies brand recognition. However, client entertaining is no easier than pitching. One unwary move might take you on a sticky ground, since there is a thin line between hilarious and obnoxious. Continue reading “Humor in advertising”: tricks and treats
How do people spend their money? Or – to be more specific – how do they buy? Is it always a self-reliant decision? Not at all, says Richard Thaler, the newest Nobel Prize winner for economics. Continue reading How to make people buy
There is no better place to experiment with paid advertising than social networks. Where else can you quickly promote a startup at minimal cost? Plus, some platforms allow brands to decide whether their ideas are worth investing in. One such media is Facebook. Continue reading 5 reasons to start a Facebook ad campaign
As a right-on business owner, you understand that promotion through social networks is not an option but a total must. If only you had time for all those blogs, tweets and posts! There are so many other things on the agenda… Continue reading Social media: down the sales funnel
Commercial advertisement seems to be falling out of fashion these days. Everybody blames it all on millennials who don’t trust the praises big brands sing to themselves. Today’s phone-tapping cynics often ignore the product info got via TV, radio or newspapers, relying on peer reviews and social networks instead. Continue reading User generated content: how influencers are being influenced
99% of users are irritated by personalized adverts shown at inappropriate times. That’s why many companies no longer consider ad targeting to be a magic wand, like they used to do just some years ago. Continue reading Ad targeting: not a panacea?